Privacy notice

At Advice Wise Ltd we respect your right to privacy, and we work rigorously to ensure that all customer data is held securely and is properly protected. We will only use information held about you lawfully in accordance with the terms of the Data Protection Act 1998.

Website use

The information provided on this website or contained in any link to this website is for information purposes only. The Site is intended for those accessing it from within the United Kingdom and we cannot guarantee that the information complies with or is appropriate for use in other jurisdictions. If you are not a resident of the United Kingdom please do not use this site. You are responsible for use of this website and must ensure you comply with these Terms.

Your personal information

You may give us information about yourself by filling in forms (off-line or online), or by corresponding with us. This includes information you provide when you make enquires or proceed with an application, such as your name, address, date of birth, banking information, email address, telephone number and identification documents.

With regard to each visit to our website we may automatically collect technical information about your visit including, but not limited to, the IP address used to connect your computer to the internet, your operating system platform, your browser type, and the pages viewed). This type of information is not used on an individual basis and is only gathered automatically on an aggregated basis.

In addition to any personal information that you give to us, we also work closely with third parties (including for example credit reference agencies) and we may gather information about you from them.

Using your personal information

We use the information held about you in the following ways:

  • to verify your identity (as a borrower or lender)
  • to allow us provide you with information and services you request from us
  • to notify you about changes to our service
  • to carry out our obligations that may arise from any contracts entered into between you and Advice Wise Ltd
  • to determine your eligibility (and if suitable) to provide, or permit associated third parties to provide you with promotional material on a particular product or service.
  • to ensure our website is presented in the most effective manner for you, and as part of our efforts to keep our website safe and secure.

Information on how to opt-out can be found in our ‘Contacting You’ section below. We may combine information we receive about you from other services with the information you provide to us.

Sharing information with third parties

We are committed to maintaining high standards of anti-money laundering and fraud prevention. Therefore where we are under a duty to do so, we will share your personal data in order to comply with legal obligations. We may share your information with certain law enforcement, and fraud protection agencies. It may be necessary for Advice Wise Ltd to share your information with carefully selected third parties to assist us in providing services to you. These services can include the provision of software, database storage, identification check and credit search software.

Where it is necessary for us to share information in such circumstances, our non-affiliated third party service providers shall store your data confidentially and we shall take reasonable care to ensure that it is only used for the purposes of providing services as directed by Advice Wise Ltd.

Given your expressed consent we may disclose your personal information to third parties to fulfil your instructions. We do not sell or share your details with companies outside of Advice Wise Ltd for their marketing purposes.

If you do receive any unsolicited marketing from other companies that you think you shouldn’t be, you can prevent this by registering with the Mailing, Telephone, or Fax Preference Services, who are contactable at the following telephone numbers: Mailing Preference Service– 0207 291 3310, Telephone Preference Service – 0207 291 3320, Fax Preference Service – 0207 291 3330 For more details about Preference Services refer to the Direct Marketing Association web site at:

Sharing information with our partners

Advice Wise Ltd may share your information with our partners. These will include lender's and designated FCA Authorised Advisors. If we share your data with our partners we will take all reasonable steps to ensure that the same policies relating to privacy as set here are applied to your personal information.

Contacting you

We and selected third parties will contact you by telephone, email or post for the purposes of our dealings with you, and may also contact you to inform you about products and services which we believe may be of interest to you. You can opt-out of receiving marketing material by contacting us at

Where we store your information

Information we hold about you will not be transferred to, or stored at, a destination outside of the European Economic Area (EEA). Such information is securely stored only in the UK. We will take reasonable care to ensure that your data is treated securely and in accordance with our privacy policy. We limit the data we collect from you, keeping it to the minimum required for us to provide our service to you. We will keep your information for as long as is required by us in order to comply with legal and regulatory requirements, or other operational reasons in relation to your dealings with us.

Website security

We endeavor to protect your personal data but cannot fully guarantee its complete security of transmitted data, and as such any transmission is made at your own risk.

About cookies

Almost all modern websites including ours use cookies. By using this website and agreeing to this policy, you consent to Advice Wise Ltd’s use of cookies in accordance with the terms of this policy. Cookies are very small text files that are stored on your computer when you visit some websites.

We use cookies to help identify your computer so our website can remember user preferences, enhance user experience and track page visits.

There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

Advice Wise Ltd uses Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information. Google's privacy policy is available at:

You can disable the storage of cookies on your computer, but blocking cookies may have a negative impact upon the usability of some websites.

Access to information

You have the right to access information held about you. We are legally obliged to send you a copy of this information at your request, free of charge. If you wish to make a request for this information please do so in writing to our Information Officer at the address below. You will receive a response from us within 1 month of us receiving your request.

FAO: Information Officer
Advice Wise Ltd
AFE Business Centre
62 Anchorage Road
Sutton Coldfield
West Midlands
B74 2PG

Changing our privacy policy

Although infrequent, any future changes to our privacy policy will be posted on this web page. Please check this page again to be made aware of any changes.

Contacting Us

Any questions, comments, or requests regarding our privacy policy are welcome, and should be addressed to

Make enquiry

  Secure form
ICO Data Protection no: ZA558597
FCA Authorisation no: 839690


The best pension options

Let our qualified pension experts advise on the best pension options for you & your family's future ...


Wise investment choices

all the latest products available as of June 2022 ...


Latest rates for 2020

Our qualified mortgage experts can advise on the best options ...


Plan for the unexpected

Helping you arrange the best protection for you and your family ...

Tax planning

Are you tax efficient?

Independent & impartial advice on tax planning products from all providers

Later life

The future is inevitable

Our needs are different in later life, and with effective later life planning we can be prepared

find your financial freedom !